Are you an accounting professional looking to optimize your firm's pricing strategy for 2026 and beyond? In today’s evolving landscape, pricing has become a critical growth strategy, helping firms manage capacity, improve profitability, and meet increasing client expectations. The 2026 U.S. Accounting & Tax Pricing Benchmark Report offers an unparalleled view into how over 360 accounting and bookkeeping firms across the United States are approaching pricing today.

This comprehensive report, based on an in-depth survey, provides insights into pricing benchmarks, models, fee collection practices, planned price increases, and overall pricing confidence within the profession. Move beyond reactive fee adjustments and adopt an intentional approach to value capture and sustained growth.

• Inside, you'll discover:

  • Growing Pricing Confidence: Learn why 86% of firms report confidence in their pricing strategy and how 77% plan to increase prices in the next 6-12 months.

  • The Rise of Fixed-Fee and Value Pricing: See how fixed-fee and value-based pricing models now significantly outweigh hourly billing across various services, with 64% of firms using these for bookkeeping.

  • Premium for Advisory Services: Understand how advisory services are commanding higher fees, with 45% of firms charging $1,000 or more annually, and CFO services leading with the highest recurring fees.

  • Dispelling Price Increase Fears: Gain confidence from the finding that over 60% of firms experienced little to no client resistance after raising prices, often improving profitability.

    This report is your essential guide to benchmarking your services, validating pricing decisions, and identifying opportunities to increase profitability. Learn from real-world data and expert advice to build a stronger foundation for future growth.

  Complete the form to get instant access to the 2026 U.S. Accounting & Tax Pricing Benchmark Report and transform your firm's profitability.